ECGC “Cream of the Island Flour” sponsors St. Lucia Jazz Festival



L-R Jasmin Millington (ECGC) Lorine Charles-St.  Jules (CEO, St. Lucia Tourism Authority) Sbongile De Riggs (ECGC)
L-R Jasmin Millington (ECGC) Lorine Charles-St. Jules (CEO, St. Lucia Tourism Authority) Sbongile De Riggs (ECGC)

East Caribbean Group of Companies (ECGC) is proud to announce its sponsorship of the highly anticipated St. Lucia Jazz Festival 2024, with its esteemed Cream of the Island Flour brand. This strategic partnership reflects the company’s commitment to promoting cultural enrichment and supporting St. Lucia’s vibrant arts scene.

ECGC CEO J Robert Cato says: “Known for its world-class performances and celebration of Caribbean music and culture, the St. Lucia Jazz Festival provides an ideal platform for Cream of the Island flour to connect with a diverse audience from all over the world, true to its motto – “For life’s most authentic moments.”

He said that “Cream of the Island, as a leading flour brand in the region, embodies the rich flavors and traditions of the Caribbean, making it a natural fit for such a prestigious event.”

“This partnership underlines our commitment and long-standing relationship with the beautiful island of St. Lucia. We believe in the power of collaboration and are excited to explore new opportunities for partnership and important synergies with the local community.”

This sponsorship further strengthens ECGC’s position as a key player in the region’s business landscape. Through initiatives like these, the company continues to demonstrate its commitment to corporate social responsibility and its mission to enrich the lives of people in the communities it serves.

For more information about the East Caribbean Group of Companies and the Cream of the Island flour brand, please visit www.ecgcsvg.com and @ecgcdelights on social media.